The new, premium smartphone brand, nubia is quickly rising to prominence in the mobile market. Born in China, nubia is now focused on expanding its products globally, led by its “Be Yourself” brand spirit. nubia is known for its excellent camera features that enable users to take DSLR quality photos, earning the reputation as “the smartphone that captures the stars.” nubia first made a name for itself with its nubia Z9, the first ever bezel-less phone equipped with FiT interactive technology. The recently launched nubia Z17, nubia’s 3rd generation bezel-less smartphone, is the brand’s greatest achievement to date, garnering glowing reviews from critics and users alike.